30 Dec Why We’re Not Making New Year’s Resolutions
New year’s resolutions can be difficult to stick to for most of us. We tell ourselves that we’ll lose 15 pounds, get in touch with long lost friends or give up that late night snack. Yet according to a commonly cited statistic, only 8% of us actually keep our resolution. So for 2017, we are making a “commitment” in lieu of resolution. We are furthering our commitment to craft nutritive, bio-healthy, efficacious products that are good for you and good for the planet And… we’ve committed to making them more available here in the US and abroad
Embrace the Goodies, Reject the Baddies
We refer to the bio-healthy ingredients we use to craft our products as goodies. Goodies are ingredients harvested from organic, natural and sustainable sources. Although these alternatives can be expensive, we will gladly commit to paying more so the environment pays less. Some of our favorite goodies include:
Red algae, specifically Chondrus Crispus, grows abundantly along the rocky parts of the Atlantic coast of Europe and North America. It helps to instantly hydrate and cool the skin.
Fennel extract comes from the fruit and aerial parts of the fennel and helps reduce UV erythema, blocks lipid peroxidation, and is an excellent peroxide scavenger.
Green Tea is made solely with the leaves of Camellia Sinensis that have undergone minimal oxidation during processing. Green Tea is an excellent antioxidant.
These nutrients are plentiful and highly effective. So you can rest assured that our ecosystem is not harmed or damaged as a result of the harvesting of these botanicals, nor are they harmful to your skin.
We will continue to choose our ingredients carefully to help protect you from the baddies. Baddies are various ingredients we have spent years researching that either show tendency to be a carcinogen or the science is inconclusive. We’re committed to keeping the baddies out of your skin care products: parabens, petroleum, mineral oil, triclosan, synthetic fragrance and dyes, xenoestrogens, PEGs (polyglycols) and phthalates. To help our clients navigate the often confusing, and certainly crowded, skincare category, we continually monitor and evaluate emerging ingredients in our attempt to keep an active, and actionable, list of these problematic ingredients.
[gdlr_stunning_text background_color=”#f3f3f3″ title=”THE PREVISE ZEROFRAGRANCE SERIES” title_color=”#94d64f” caption_color=”#3D3A39″]Our newest line of bio-healthy products, the ZeroFragrance Series, is crafted in alignment with our ideals and commitment to you and the planet. As an example, we make our MarineGranules ZeroFragrance Exfoliating Mousse with semi-spherical jojoba beads and fossilized marine algae. Combined, they gently exfoliate your skin. This is one example of our further commitment to bio-healthy ingredient choices. We also use quillaja saponaria [tree bark] extract in our Purify ZeroFragrance Marine Cleanser to form a mild lather rather than using sulfates which are known to irritate the skin. Our ZeroFragrance Series is ideal for moms and those avoiding fragrance due to allergens, skin irritations and personal choice.[/gdlr_stunning_text]
Protect Our Planet
We are also 100% committed to protecting our waterways and our environment. We will never cut corners and use unsustainable ingredients such as triclosan or plastic microbeads that have been found to pollute our waterways.
You may know triclosan as the once ubiquitous germ-killing ingredient. Until recently triclosan was found in toothpaste, and most antibacterial liquid soaps and body washes sold in the United States. This nasty chemical has been used in products for cleaning kitchens, people’s bodies and clothing for more than 40 years. But it’s really bad for us. Studies have shown that it could disrupt sex and thyroid hormones and other bodily functions. While that sounds terrible, it’s worse than you think. University of Minnesota research found that triclosan can break down into potentially harmful dioxins in lakes and rivers. We tracked the research since 2009, and refused to bring the chemical into our labs, factory or products!
Microbeads are the tiny plastic spheres used as exfoliants in face wash, toothpaste, deodorant and many other beauty products. Back in the early 2000s, beauty brands convinced many of us that the presence of “exfoliating beads” in their cleansers made their products better. In retrospect though, manufacturing plastic at such a tiny scale and then disseminating them by the tens of thousands into nearly every American home was an awful idea. Microbeads continue to pollute our rivers, lakes and oceans because our wastewater treatment plants are not designed to filter them and they don’t biodegrade, so they stay in the ground and waterways forever.
We will continue to harvest only sustainable ingredients and produce our recipes in small batches resulting in fresh product with the highest potency.
[gdlr_stunning_text background_color=”#f3f3f3″ title=”” title_color=”#94d64f” caption_color=”#3D3A39″]Previse was born in dermatology and the science of skin’s physiology. Our bio-healthy company uses sustainably sourced ingredients from the sea and the farm blended together to deliver ultimate potency while fully respecting our natural surroundings. At Previse we borrow what nature creates and return what we borrow in good faith.[/gdlr_stunning_text]
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