What’s Driving the Growth of Counterfeit Beauty Products?

What’s Driving the Growth of Counterfeit Beauty Products?

How sure are you that you know what’s in your beauty products? When we buy our products from trusted retail chains or directly from the brands, we can trust the information on the label. But the proliferation of online deals has prompted a growing number of people to search for bargain prices for premium products. According to news reports, many of them are unwittingly buying counterfeit beauty products.

We have to assume that consumers of knockoff beauty products are unaware of the provenance of the products because no one in their right mind would knowingly risk their health for a discount on makeup, right? It’s a Bad Idea Jeans-level risk vs. reward miscalculation. The level of toxins in some of these products have led to severe allergic reactions including skin rashes and burns, disfigurement and long-term health problems such as high blood pressure and infertility.

They’re often manufactured in moonshine-style operations and can contain dangerous levels of bacteria, lead, mercury, aluminum, copper, cadmium, arsenic, cyanide, paint thinner and even human urine and rat droppings.

[gdlr_quote align=”center” ]We have tested cosmetics and what we’ve found is that they will be containing ingredients such as cadmium, arsenic, lead, to very dangerous levels. The worst one we found contained cyanide,” said Matthew Cridland, trading standards manager for Newport, a city 125 miles northwest of London.[/gdlr_quote]

Despite the serious health risks, global seizures of counterfeit beauty products jumped 25 percent between 2011 and 2013, according to the Organization for Economic Cooperation and Development. While some of the seizures occur in far away places such as China and Dubai, many of the busts are happening much closer to home. There was the counterfeit perfume ring in New York City, the couple in suburban New Jersey, a woman in Florida, the lady in the San Francisco Bay Area and the ring in Toronto.

So, what’s driving the growth in counterfeit beauty? The rise of sourcing websites such as Alibaba, where you can buy everything from shipping containers of commodities to giant inflatable animal toys, has made it easy for anyone with a few thousand dollars to buy contraband wholesale online and resell the items individually on eBay or Amazon, or through more traditional channels such as beauty salons, mall kiosks and flea markets.

One of the best ways to avoid buying counterfeits is to only buy products directly from the brands or from authorized retailers. Homeland Security also recommends that consumers read the labels of everything we buy. Sometimes there are misspellings on knockoffs or a “Made in China” label. Other times, the label font might be off or you can feel the lower quality of the productʼs packaging.

How can you tell if your Previse is authentic? Simple. We only retail Previse through our webshop, Amazon, Physicians and select boutiques. We also sell or distribute Previse through our beauty box partners, such as Beauty Heroes, Goodbeing, Ecocentric Mom, Birchbox and Boxycharm. If you see Previse advertised elsewhere, here in the U.S. or abroad, it is likely counterfeit, partially used and otherwise not warranteed by us. The rate at which we are receiving inquiries has more than doubled in the past two years. Please be vigilant and Contact Us if you have any questions.

North America: https://previsecare.com/contact-us/

Nordic and the EU: https://www.previsecare.se/contact-us/

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[gdlr_stunning_text background_color=”#f3f3f3″ title=”” title_color=”#94d64f” caption_color=”#3D3A39″]Previse was born in dermatology and the science of skin’s physiology. Our bio-healthy company uses sustainably sourced ingredients from the sea and the farm blended together to deliver ultimate potency while fully respecting our natural surroundings. At Previse we borrow what nature creates and return what we borrow in good faith.[/gdlr_stunning_text]


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